Pinterest, the scrap-booking style website, has introduced a new analytics dashboard to entice future advertisers.
The company was valued at US$5 billion this year. To realise that valuation the company has to give brand marketers metrics to justify spend.
The new feature for businesses gives an indication of the mobile and audience analytics for free. The dashboard provides data that could not previously be obtained on the site so that brands can analyse a range of data around which pins and boards are performing, and which categories of interest are delivering results.
Pinterest, largely a female-skewing social platform, has attracted a number of Australian brands, including Aussie Home Loans, Lorna Jane, Kleenex, Kikki K, Triple J and City Chic Online, to its platform.
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