WeAre8, purpose-driven social media app, has delivered its inaugural Upfront at the PCYC in Woolloomooloo. The event showcased's key activities since launching in Australia last year.
Guests heard from WeAre8's Australian founder, Sue Fennessy, on her vision for the future. Attendees included former Manchester United player, Rio Ferdinand, former professional Australian rules footballer Adam Goodes, Yellow Wiggle Tsehay Hawkins, author and philanthropist Sarah Wilson, and singer Adrian Eagle.
In its first community outreach program, WeAre8 unveiled rooms it helped transform to support the local community at the PCYC in Woolloomooloo.
The building, which has been empowering young people to survive and thrive in partnership with the Police and the community since 1937, was transformed with an upgraded foyer, a revamped basketball court, and an improved youth space where children can do their homework or come in to eat meals provided by the centre.
The renovations offer new opportunities for young people in the area to get inspired, explore their passions and develop new skills.
Nico Nicoson, mural artist and illustrator based in Sydney, Australia, designed a mural for the PCYC's basketball court. The mural incorporates visual elements related to the activities in the PCYC, such as music-making, boxing, and basketball, represented by abstract characters that serve both as compositional forms and literal representations of the activities.
WeAre8's founder and CEO, Sue Fennessy, said: "We are proud to support the Woolloomooloo PCYC, an organisation empowering young people for almost a century.
"With the help of talented artists like Nico Nicoson, who designed a beautiful mural that captures the essence of WeAre8, we believe that providing young people with the right resources and opportunities can help them build brighter futures for themselves and their communities."
Former England football captain Rio Ferdinand has been a WeAre8 Changemaker since its inception in the United Kingdom.
"I support WeAre8 because it's a platform that makes people feel loved, respected, and empowered. I believe in uniting the world and helping to make a positive impact.
"WeAre8 supports charities and the environment, and I want to use my platform for good. I want to dedicate my life to making a difference in people's lives, and I believe that WeAre8 can take things to another level and help to change the world," said Ferdinand.
Australian cricketer Pat Cummins was also announced as a new Changemakers to WeAre8 during the event.
Cummins said: "I'm pleased to be joining the 8 family as a Changemaker and using my platform to help elevate some of the critical issues we’re facing today.
"As a professional athlete, I've seen first-hand the powerful outcomes that can be achieved when you work together towards a common goal.
"WeAre8 is a social media platform with real purpose and I’m excited to join the WeAre8 family and its partners to inspire and empower others to take action and make a positive difference in the world."
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