Starcom held its annual HXPO event for clients and media partners, sharing the agency’s ‘People Powered Growth’ strategic focus for 2023, along with client activations and a panel discussion on the challenges of modern marketing.
Held at the Bells Hotel in South Melbourne, there were over 100 people in attendance.
The panel featured Sandra Kelly, MD of Freudenberg Home and Cleaning Solutions; Sharon Winton, marketing director at Bega Dairy & Drinks; Tom Noble, director of marketing and communications for Stellantis; and Michele Laghezza, marketing director at Miele Australia and New Zealand.
Moderated by Roger Lintzeris, head of strategy at Starcom, the panellists each shared how they are navigating the current marketing landscape in their industries, and how their partnerships with Starcom are delivering tangible results.
Nick Keenan, Starcom CEO, said HXPO is a forum that allows Starcom to work closely with its clients to create immersive activations from their products and services that Starcom's media partners can experience firsthand.
"It is a key part of our unique People Powered Growth (PPG) platform, which is all about collaboration to better understand culture and its impact on human behaviour," said Keenan.
“PPG enables us to better understand exactly what the consumer experience is to create better marketing ideas. We thank our wonderful clients and media partners for making it such a great event and we look forward to seeing better media campaigns and ideas because of HXPO.”
Starcom head of strategy Roger Lintzeris; director of marketing and communications at Stellantis Tom Noble; marketing director at Miele Australia and New Zealand Michele Laghezza; and marketing director for Bega Dairy & Drinks Sharon Winton.
MD at Miele Australia and New Zealand Michele Laghezza; marketing director for Bega Dairy & Drinks Sharon Winton; and managing director of Freudenberg Home and Cleaning Solutions Sandra Kelly.
The Miele team took to the kitchen for their live activation.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.