AdNews' first addition of L!VE for 2023 kicked off in Adelaide hosted at the National Wine Centre.
The half-day single stream conference investigated the latest developments to industry stakeholders from talent acquisition and media outlook to CMO insights on brand, strategy and pitch activity.
Read why Danny Bass says agencies are cautious about pitching.
Discover what G’Day Group learnt when they spent $10,000 on an AI experiment.
DMCG Global managing partner Simon Hadfield also presented his insights on the current state of the talent war and which strategies are proving successful in attracting and retaining the best employees.
Trinity P3 Global CEO Darren Woolley presented his insights around the current media and marketing climate and pitch activity, as Australia’s media market finished last year with record advertising spend - nudging the $9 billion mark.
R.M.Williams CMO Chris Willingham shows how he brought the brand back to its roots under new Australian ownership.
Panels featured RAA CMO Michael Healy, Journey Beyond Justine Lally, AADC co-president Nic Eldridge, Coopers national marketing manager Kate Dowd, G’Day Group CMO Lahnee White and Nine director of sales for total television Richard Hunwick.
#L!VE Adelaide is powered by co-curators AADC, AMC. Supporting partners Boomtown, CARAT, NINE. Hospitality partner StackAdapt. And associate partners MiQ, Solstice Media.
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