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Parties splurged over $13m in dash to election night

By Mariam Cheik-Hussein | 22 May 2019
Scott Morrison

In the final week of the election campaign, Labor, Liberals and the United Australia Party (UAP) splashed more than $13 million in ads, according to Nielsen figures, with the UAP accounting for roughly $9 million of this.

The spend, which is significantly bigger than previous elections due to the UAP’s contribution, covers ads across TV, radio and print.

According to the figures, which cover the week from 13 May to 18 May, Clive Palmer’s UAP spent $8.94 million, beating his record $5.3 million spent the week prior. Despite blanketing the nation with his ads, Palmer only gained a minor swing to his party and was unable to pick up a single seat in parliament.

The Liberals, who pulled off a surprise win, spent $2.74 million on ads, up from $2 million the week prior.

Meanwhile the now stunned Labor party spent $3.07 million, up from $2.5 million the week prior.

The Greens also made one last splash, spending $140,000 on ads in its attempts to secure seats.

 

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