7-Eleven, Harvey Norman, Salesforce, Shannons, Subway, Bob Jane and Universal Pictures have signed up as commercial partners for Network 10’s coverage of the Formula 1 Rolex Australian Grand Prix 2024.
Major package sponsors include Toyota, Visit Vic, Paramount+ and more.
Paramount Australia and New Zealand's (ANZ) GM of ad sales, Nick Bower, said the commercial demand to be part of Network 10’s Formula 1® Rolex Australian Grand Prix coverage has never been stronger, with integration being the most sought-after opportunity.
“Advertisers have realised the potential to tap into the strong and diverse audience that Network 10 and 10 Play’s coverage of the Formula 1 Rolex Australian Grand Prix offers, as well as the creative and innovative commercial opportunities that come with it," he said.
“We’re excited to deliver advertising excellence and market-leading brand integrations that drive results for our partners.”
Coverage of the Grand Prix gets underway on Friday and continues live and free all weekend on Network 10.
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