Outdoor media grew revenue 10.8% to an all-time high of $927.2 million in 2018, according to the Outdoor Media Association (OMA). Digital out of home accounted for 52.3% of revenue.
The peak industry body today released its 2018 annual report, which notes a growing industry accounting for 6.2% share of media and sitting in the top two growing media channels for 2018.
“We are proud of our achievements in 2018, working in areas that not only unify our industry but also focus on the needs of advertisers and the community," says said Charmaine Moldrich, CEO of the association.
"The OMA’s work across the core functions of policy and regulation, government relations, media relations, marketing, audience measurement, and member services, has proven pivotal for industry growth."
The industry continued to give back, with more than 200 arts, sports, and charitable beneficiaries of donated media space and advertising services, valued at $69 million.
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