A couple of careers were launched, and some hopes crushed, at the industry’s pantomime raising funding for charity, Addy Lala and the MOOD Tea Thieves, via industry social purpose organisation Unltd.
The writing by author Gai Le Roy, CEO of IAB Australia, left open wounds as verbal barbs landed on the habits of the industry, its shining toys and people.
On a stage at Sydney’s Seymour Centre, a raft of industry figures performed, including MFA chair Peter Horgan of OMG, disguised with a mullet wig and a velvet jacket.
Of his outstanding performance, he later described it as a career plan B.
Aimee Buchanan of GroupM looked, and acted, exactly like Aimee.
Ricky Chanana, of JustEggs, who some observed was playing himself, a little exaggerated, stole the show with a spangled jacket as he acted as a guide to the main character, Addy Lala, a fresh media sales rep trying to meet targets.
“Looking for someone to help you navigate these fantastic halls of media advertising?” he says via his character Mickey Cabana.
“Look no further. I'm humble and I'm a shy chap who has stumbled his way into this marketplace to find my path and I'm more than happy to share my path with you.”
Addy heads to a conference to try to pick up some sales leads, coming across a session teaching non pitch pitches during economic headwinds (a cliche on repeat during the whole performance).
“How much pitch would an ad pitch pitch?
“This is the nonsense clients and procurement want us to believe. Stop all pitches. Cut out the after hour emails.”
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