Optus launches revamped loyalty program; reveals Perks

Sarah Homewood
By Sarah Homewood | 9 December 2015

Optus has unveiled its new rewards program, Optus Perks, less than one month after its former loyalty venture ended.

AdNews previously revealed the telecommunication company was set to overhaul its reward offering, now Optus has launched its new rewards program, bringing in its former deals with Airbnb, Netflix and Cricket Australia to woo consumers.

Optus Perks, according to its website, is "all about giving you the good stuff — from bonuses and treats to loads of entertainment and more every day".

Its last loyalty venture centred around discount movie tickets, but now some of the perks include vouchers for three months of free Netflix, live-streaming of “the summer of cricket” and vouchers for Airbnb, as well as its previous movie tickets deal.

It was thought the brand may include its newly secured digital and television rights for the Barclays Premier League, however Optus is yet to reveal its plans for this.

An Optus spokesperson recently revealed the telco is "evolving its customer loyalty program because we know that our customers value different things.

“We’re working on the best way to bring a range of rewards that makes sense for them including discounted movie tickets; money can’t buy experiences and better access to entertainment.”

It is believed Optus has been working with loyalty agencies TLC Marketing and Aimia Marketing for the offering, having brought in The Works for its direct account earlier this year.

Optus is currently involved in on the biggest pitches of the year, with both media and creative agencies fighting it out for a piece of the telco's $40 million dollar account. It is thought the pitch will be wrapped up by the end of the year.

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