Pause, think, before hitting fast forward on the video wars 10 months ago
" ... a defining moment for the advertising world."
Making meaningful brand impact 10 months ago
Creatives and marketers must now disrupt complex algorithms and make consumers care.
Taking CX from good to great 10 months ago
Measuring the impact of different types of experiences on brand preference.
YouTube dominating screen time for males in Australia 10 months ago
Most Australian brands aren't even considering YouTube influencers, says Natalie Giddings of The...
Pay confessions: Work for nothing and clicks for free 10 months ago
You will never be paid what you’re worth.
The internet's founder now wants to 'fix the web' 10 months ago
But Tim Berners-Lee's proposal misses the mark.
How to avoid getting lost in a sea of mediocrity 10 months ago
Marketers today are too obsessed with efficiencies at the expense of effectiveness, argues Wavemaker’s...
Deepfaking and the ethics of synthetic media 10 months ago
The rise of AI voice and video offer considerable opportunities for brands but Paul Hamilton warns that...