oOh!media creative and innovation hub, POLY has developed a two-phase campaign for Greening Australia to drive brand awareness and donations.
oOh! announced its partnership with Greening Australia at its Outfront last year as part of its commitment to ESG initiatives across out of home and support for community organisations.
The initial phase of the ‘Restoring nature for regenerations to come’ pro bono campaign focuses on restoration, fighting extinction and direct action of planting trees, to build awareness of Greening Australia’s mission and work.
In the run up to the end of the financial year, the second phase will rotate these brand awareness messages with donation messaging, including a dynamic EOFY countdown timer, to encourage people to support Greening Australia’s important work.
The campaigns will run across oOh!’s billboards, street furniture and full motion digital screens on oOh!’s national office, rail, retail, and airport network, including its Melbourne Airport screens which are now powered by renewable electricity sourcing GreenPower.
Greening Australia Foundation director and director of marketing, communications Kate Smith said Greening Australia is dedicated to restoring diverse landscapes and protecting biodiversity.
"Our work is more relevant today than ever and we welcome the opportunity, through our partnership with oOh! and the creative campaign from POLY, to highlight the broad scope of our activities across its national out of home network," she said.
Head of POLY Josh Gurgiel said the creative hub is delighted to be working with Greening Australia to showcase its mission and encourage people to donate so that it may continue its vital work for many years to come.
"This campaign has been designed to grow awareness of the role Greening Australia plays in sustaining Australia’s natural ecosystem utilising innovative out of home tech and scalable networks that help make their brand unmissable," he said.
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