oOh!media has appointed senior NRL executive Andrew Every to the newly created role of chief strategy and transformation officer, working to accelerate the outdoor media group's digital transformation.
Every. joining oOh!’s executive leadership team, will focus on identifying areas of strategic growth across its core business and adjacent markets to lead the industry to a digital first future.
“Andrew will work closely with our entire executive team to strategically assess the market, both globally and locally, analysing the competitive dynamics and closely monitoring and driving market opportunities," says Cathy O’Connor, oOh! CEO.
He joins oOh! from the NRL where for the past three years as executive general manager strategy and transformation he led the partnerships with the league’s long-term major media partners.
Prior to the NRL, Every worked as an executive leader in Telstra’s Media business which included driving the growth of Foxtel, Telstra TV and Telstra’s live sports apps.
He also spent 10-years with Adshel as one of his key clients during his career at PwC.
“I’m incredibly excited about joining oOh! and the opportunities that lie ahead," said Every said:.
"The people I’ve met with so far have been really impressive. There is enormous potential for growth in Out of Home and I can’t wait to get started.”
Every starts February 22.
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