Omnicom Media Group’s OMD Worldwide appointed George Manas CEO effective immediately.
He succeeds Florian Adamski, who has become CEO of Omnicom Media Group.
“At Omnicom, we place considerable emphasis on succession planning. Florian and I have long agreed that George would be the right person to take the helm of OMD Worldwide,” says Daryl Simm, president and COO, Omnicom Group.
Manas previously served as chief media officer of OMD US where he stewarded the rollout of OMD Design, OMD’s proprietary approach that harnesses the power of Omni, Omnicom’s open operating system that helps marketers orchestrate better outcomes. Before that he served as president of Omnicom Media Group’s performance unit, Resolution Media.
Mandy Walis will fill Manas’ previous role, taking on the title of COO of OMD US. Walis comes to OMD with more than 15 years of experience across client management, business operations and product strategy. Prior to OMD, she served as vice president of product strategy management at WPP’s Essence, where she led strategic initiatives.
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