Cost-of-living pressures changing consumer habits forever, brands greenwashing, cancel culture and the effect of AI on creativity are some of the big topics Powered by Nine’s Big Ideas Store, which returns for its sixth year May 15-19.
Bringing this year’s series to life will be a number of industry-wide leaders, including Amiee Buchanan from Group M, Mike Rebelo from Publicis, Wavemaker’s Shivani Maharaj; Josh Faulks from AANA; Colin Glynn from McDonalds; PHD’s Gemma Dawkins; Mike Spirkovski from Rethink Everything; and some of Nine’s biggest names including Karl Stefanovic, Russel Howcroft, Osman Faruqi and MAFS star Sandy Jawanda.
Taking over the Beta event space in Sydney’s CBD, The Big Ideas Store will take place within an immersive gallery that brings to life a number of the themes from this year’s events, Nine’s content ecosystem and the work Powered has recently delivered for brands.
Sessions will cover a range of topics including greenwashing, cancel culture, finding the sweet spot where technology and creativity deliver results in a world grappling with AI, how investing in brands during a cost of living crisis will deliver results, research in conjunction with GfK about the rise of the super consumer aged 45 years and older, and the Big Ideas Store Great Debate.
Research will be released delving into how brands can deliver value for consumers that are rapidly changing their spending and emotional habits. In partnership with cultural insights agency FiftyFive5, the research shares the drivers of where consumers see value from brands given the current economic pressures and how brands can respond to this changing landscape.
Also in partnership with FiftyFive5, research will explore the ways in which consumers live their identity and the role brands play in supporting people's self-expression, from diversity to increased personalisation in the products and services that they engage with.
National director of Powered, Nicki Kenyon, says The Big Ideas Store is now firmly cemented as a must-see annual event that engages the industry and sparks conversation on the power of big ideas.
“Never has there been such a need for big ideas and brands understanding the importance of driving business results through brilliantly-executed creativity,” says Kenyon.
“The sessions will feature fresh perspectives and valuable insights from some of the country’s most renowned business leaders on a range of topics affecting brands and the role marketing plays in growing business.”
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