Australian women have significant concern about domestic violence and mental health, according to research by Nielsen.
In recognition of International Women’s Day, Nielsen today released its latest Consumer & Media View (CMV) data.
Analysis of the research showed a strong link between lifestyle, community engagement, and the level of concern Australian women have about domestic violence.
Women who name domestic violence as their biggest social concern were 17% less likely to have taken part in sport over the last 12 months, and 22% less likely to have socialised over a drink, or visited a bar or club in the last month.
And they skewed heavily to more solitary activities, such as reading and cooking, as opposed to community or group activities.
"This valuable data underscores the importance of community engagement and support networks in addressing the challenges faced by women concerned with these issues and strongly suggests that regular ties to community groups, sports teams, and other social activities can provide a vital support network for women during challenging times," says Nielsen Pacific MD, Monique Perry.
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