Former McCann Worldwide CEO of Australia Nicole Taylor is returning to the DDB Network as CEO of C14torce.
Taylor will lead C14torce and the SEAT partnership, reporting directly to worldwide CEO Wendy Clark and EMEA CEO Pietro Tramontin. She is relocating to Barcelona for the role.
Clark says Taylor is a "transformational and contemporary leader" and the ideal partner for SEAT's brand worldwide.
Prior to McCann, Taylor was the CEO of DDB Sydney and worked at the agency for seven years, joining as managing partner for Volkswagen Australia.
“I have worked in the Australian advertising industry for over 20 years and have loved every minute of it. I have also imagined a day when I would take the step to work overseas, and this opportunity to lead a global agency back with DDB, combined with a strong desire to be closer to UK family, felt like the right choice to make," Taylor says.
“While I wish that my time at McCann was longer and there was a way of avoiding letting people down, I am leaving at a time when our agency is buzzing with a renewed sense of purpose and belief. I’ll miss my dear friend and partner in crime Fran (Clayton), but I know that she’ll continue our legacy together with Daz, Haze, Georgie, Rob and all the great humans at McCann Australia. It was a privilege to serve them and their wonderfully loyal clients.”
During her tenure at McCann, Taylor brought a number of new leaders into the agency including the Sydney trio of managing director Hazelle Klønhammer, chief creative officer Darren Spiller and chief strategy officer Fran Clayton, along with Georgie Pownall, managing director of McCann Melbourne.
"We are sorry to see Nic leave us and appreciate her decision to move closer to her family, which we understand was a difficult one to make," McCann Worldgroup APAC president Charles Cadell says.
"We support her in this and wish her every success in Europe. She has been a great asset to us not least in leaving behind a very strong management team that she built and that we have every confidence in to continue to drive our operations as they do today.”
C14torce won the SEAT business in 2016. Since 2017, the agency has grown from 100 employees in seven countries to 225 employees across 11 markets worldwide.
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