News Corp is putting all its business journalism in one place, with the publishing giant today rolling-out Business Daily, a dedicated business arm that will run in each of the metro masthead titles; The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser.
In addition to local content from each of the state business teams, Business Daily features syndicated national content from trusted business brands such as The Australian Business Review and Business Spectator and commentary and opinion from business writers including Terry McCrann, Nick Tabakoff (business editor-at-large The Daily Telegraph), Scott Pape (The Barefoot Investor), Kirstie Spicer (Brightday) and John Beveridge (In the Black).
BusinessNow, the corresponding live rolling markets and news blog, will give people access information on vital business news throughout the day. All this business content ensures readers are kept updated with the most accurate, informed and trustworthy financial news, markets data and insights.
A marketing campaign that promotes Business Daily as understanding all kinds of businesses launched this week and features Business Daily columnist Terry McCrann. Advertising will appear across New's own digital and print assets, as well as in the trade press and across Media-i.
News Corp Australia managing director metro and regional publishing Damian Eales said the new-look section will harnesses the power of the News Corp network by combining the content of the national business news sources with the best local business content.
“Readers can be assured they are getting the best international, national and state specific business news all in one place,” he said.
“Business Daily is a hugely attractive proposition not only for consumers of news, but advertisers wanting to reach an influential audience. Close to 4.7million Australians engage with our business content monthly and they are people working in the public and private sector; white and blue collar workers; executives, entrepreneurs and small business owners.”
Business Daily has secured National Australia Bank (NAB) as a launch partner, for a three and a half month period.
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