News Corp Australia has acquired a major stake in video business Visual Domain.
The full-service video production company was founded by Renece Brewster and Daniel Goldstein in 2008.
News Corp Australia says the investment will allow it to increase growth in commercial content and video production.
“We are developing world-class content creation and production capabilities across the business to better serve our clients’ marketing needs,” says News Corp Australasia executive chairman Michael Miller.
“Video production is a significant and growing component of the content we create. This investment in Visual Domain with its experienced in-house team and full service offering, from livestream events to high-end television commercials and social media, provides News Corp Australia with immediate scale in video production to better serve our clients business goals and the increased demand for these capabilities.
“We are delighted to welcome the Visual Domain team into the News Corp Australia family.”
Visual Domain says it works with more than 600 clients every year and has a team of more than 100 creatives. The company is a leading producer of high-volume, short-form commercial video for corporate clients across key industries. The company is able to produce more than 300 videos a week and turn around client requests within 24 hours.
News Corp Australia’s managing director for commercial content Mike Connaghan says the move is part of the company’s strategy to build a high performance portfolio of content marketing capabilities.
“We were already working with Visual Domain and were impressed by their creativity, efficiency and ability to match the pace of the news cycle while also dealing with bigger, longer form creative projects,” Connaghan says.
“With the demand for video only escalating, bringing our businesses together allows us to better meet our clients’ growing digital, content and integrated marketing needs, providing us with even more opportunity to flex our creative muscle.”
Visual Domain will keep its own brand and existing management structure and staff as part of News Corp Australia’s investment.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.