Vinomofo head of marketing, Kip McMillan
Vinomofo hops to it with expansion plans
Online wine retailer Vinomofo has partnered with Kenshoo for its digital marketing, as the company eyes expansion into New Zealand, Signpore, UK, USA, Hong Kong and China. Up to 40% of Vinomofo's marketing will go into social advertising, with the head of marketing Kip McMillan saying its the most important channel for Vinomofo. In April, the brand secured $25million in funding.
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