News Bulletin: Twitter, UnLtd, oOh!Edge, Pokémon Go

By AdNews | 31 August 2016

Twitter opens video ads to influencers

Twitter has opened its Amplify video ad program to individual users, allowing popular influencers to insert pre-roll ads into videos they share on the social network. It is being reported that influencers can make up to 70% of ad revenue on pre-rolls with 30% going to Twitter. After creators are approved for the program, the they can just check a box to include a pre-roll ad in a video share and viewers have the ability to skip these ads.

Pokémon Go Australia’s number one gaming app

Latest figures from Nielsen Digital Ratings (monthly) for July showed an unprecedented number of online Australians 18+ joined in on the Pokémon hype with close to one-in-three (30%) engaging with the app through their mobile. The augmented reality game entered the market in July with a unique audience figure of 4.9 million - the highest of any mobile gaming app in the Australian gaming market during that month.

GroupM, News Corp and ARN address children’s mental health

GroupM, News Corp, Nine, Seven, ARN, Active International and Paykel Media have all gotten on board with UnLtd to support a children’s mental health fundraiser. The Be Centre Gala is the charity’s primary annual fundraising platform and in 2016, with the help of the media and marketing industry, the event brought in a record $75,000 for the UnLtd supported charity.

Fostered partners with oOh!Edge

Ooh Media has expanded its platform through a new partnership with creative collective Fostered, which will see giant art murals executed across Australia. The partnership between Fostered and Ooh Media’s experiential agency Ooh Edge will offer the ‘live art’ advertising installations for national brand campaigns.

Grand Designs launches homewares in Myer

TV programs continue to expand their reach, with Foxtel series Grand Designs launching a 75-piece homeware range in Myer. The collection is made possible through a partnership with homewares distributor Albi. Myer is the exclusive department store retailer of the collection, available in November.

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