Nielsen acquires Sydney-based media analysis and software company
Global measurement company, Nielsen, has acquired Landsberry & James (L&J), a Sydney-based media analysis and software company. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives. By combining Nielsen’s media measurement with L&J’s technology, Nielsen says this creates a complete view on media analytics, advertising spend and campaign planning. L&J has a client base of 80 plus customers, including media agencies, advertisers and broadcasters worldwide.
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