News Bulletin: MediaCom wins Uber; Snapchat seeks big ad deals; Daily Mail's flat results

By AdNews | 27 January 2017

MediaCom wins Uber

MediaCom wins Uber Uber’s media agency of record in Australia has changed from HM Communication Group to MediaCom, AdNews understands. The transport app first appointed HM in June 2015, but it’s thought to have moved to GroupM-owned agency MediaCom, before Christmas. According to Nielsen, it’s media spend sits at about $1.5 million. MediaCom declined to comment and Uber could not be reached.

Snapchat seeks agency cash

Snapchat is reportedly seeking US$200 million commitments from ad agencies. A according to The Wall Street Journal. The company is in talks with the media-buying arms of several big advertising companies, including WPP, Omnicom Group, Publicis Groupe SA, and Interpublic Group of and is seeking ad spending commitments of US $100 million to $200 million for 2017 from each firm, according to people familiar with the discussions. That would be roughly double or triple the amounts the ad companies spent last year. It says Snap is looking for yearlong and in some cases multiyear deals.

Daily Mail print revenue down, digital up

The Daily Mail and General Trust has reported flat revenue growth in the first quarter. The company, which also owns the MailOnline website, the Mail on Sunday and the Metro papers in the UK, posted revenues of £520 million for the three months ended 31 December. Reports state that revenue at DMG Media fell 1% on an underlying basis, largely due to an 11% fall in print advertising revenue. In contrast, digital advertising revenues were up 10%. MailOnline's advertising revenues increased by 38% to £32 million, helped by the stronger US dollar. Average daily unique visitors to the website were up 5% on the previous year to 14.4 million.

PubMatic announces record financial results

Ad tech company PubMatic, which launched its header bidding technology globally in 2012 - which represents more than 75% of all of PubMatic’s available impressions, says its 2016 financial results reflect the highest levels of revenue, profit and free cash flow performance in its 10-year history, with an adjusted EBITDA margin over 30%. 

Millennial digital media habits similar to older generations

A study of millennials has found that people in the 18-34 year old bracket were more similar than different to the previous generations in regards to their engagement with digital media. The findings indicate that Australian marketers needn’t re-invent their previous strategies for younger generations. Rather, utilise the data tools now available to marketers to reach relevant category buyers. Addressing seven key research areas, including digital daily habits, social media and mobile use, brand reach and emotional reaction to creative, Yahoo7 found only a small difference between the three generations. “Millennials are not the alien species they've been painted as, marketers should be more focused on developing good creative that works for all generations” says Yahoo7 head of insights and analytics Peter Hammer.

Twitter introduces Explore feature

Twitter has launched a new feature on its mobile app that enables users to 'explore' a topic through a dedicated tab. Previously, users would have to scroll through different tabs to get information about a certain topic. Now, with the integration of the explore tab, users can navigate through trends, moments, search and the best of live video. 'Explore' will be available today on iPhone and in the coming weeks for Android.

Facebook Messenger ads begin testing in Australia

Facebook Messenger will trial ad integration in Australia and Thailand from this week. Ads will appear on the messenger home screen as a drop down below recent conversations, similar to the suggested birthday notifications already on the app. News of the testing was announced on its blog. Users will be able to hide and report specific ads, and Facebook Messenger product manager, Eddie Zhang said the ads will only appear if a user has interacted with a brand. The testing will only appear on a small population of users in Australia and Thailand.

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