News Bulletin: Maxus appoints head of trading, Tony Phillips advises UM

By AdNews | 24 February 2016
Maxus Asia Pacific head of trading, Nathan Cook

Maxus Asia Pacific appoints head of trading

Maxus Asia-Pacific has appointed Nathan Cook as head of trading. Cook joins as Simon Porter, the former Maxus APAC head of trading moves to the Maxus global team as deputy global trading director.

Cook has worked at Maxus Australia for three years as national trading director overseeing key accounts including Fiat Chrysler, Jetstar, Hungry Jack’s and Aldi.

In the new role Cook will lead the trading and investment product for clients across the APAC market, supported by regional trading director, Anita Munro, and associate trading director, Scotty Ho.

Former Woolies CMO advises UM

Tony Philips, former CMO of Woolworths, and before that Coles, is to begin advising UM on its retail clients. Phillips, a long-time supermarket marketer has recently established a retail marketing business and will be working with the agency on a contract basis alongside a number of other agency projects.

He exited Woolworths last year after just a year in the role.

Devondale confirms creative pitch

Murray Goulburn, owner of Devondale, has confirmed that it is currently part-way through a competitive tender process for a creative advertising partner.

DDB Melbourne has previously worked with Devondale and was thought to be invited to pitch in the process, along with several other shortisted agencies.

Jack Morton ties up with brand futurist

Brand experience agency Jack Morton Worldwide has tied up with author and futurist Martin Lindstrom in order to uncover what makes people tick.

Lindstrom is set to launch his new book, 'Small Data', in Australia in March and some of the approaches in it will be used as part of Jack Morton’s strategic planning process.

The big suggests that beyond big data, matching technological data with psychological insights can create the ultimate snapshot of consumers.

Jack Morton will also be helping Lindstrom with the launch of the book.

“If we want to truly understand what makes people love brands, we need to force ourselves to be present again and see what’s really going on around us—big data isn’t enough,” Lindstrom says.

Foxtel retires Channel V brand

Foxtel has announced it is retiring Channel V, with the channel to be absorbed into the V Hits brand.

“We are making some changes to our music channels on Foxtel. Starting from this Saturday, February 27 you will begin to see some changes to Channel V,” a Foxtel spokesperson says.

“Following on from that, from March 25 we will no longer use the Channel V brand, which will change to V Hits and V Hits +2.”

Media law reforms on the table?

Communications minister Mitch Fifield is believed to have presented his package of media law reforms to the Turnbull government, ahead of formal presentation to parliament in coming weeks.

According to Fairfax, which has a substantial vested interest in the matter, cabinet on Monday agreed to a package of reforms including the scrapping of the "reach rule" and the "two out of three" ownership rule.

It still remains yet to be presented to the wider government and public. 

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