King Content pushes Isentia revenue growth
Media monitoring company Isentia, which last year acquired Sydney-based King Content, has delivered a 22% growth in revenue for the half-year ending Dec 31.
From August 21, King Content has contributed $8.4m in revenues, with a split per region as follows: ANZ 60%, Asia 15%, rest of world 25%.
The company boasts some 71 clients, a 70% uplift since Jan/Feb 2015.
Qantas smashes profit forecast
Qantas has smashed its own forecast with a 151% surge in pre-tax profits to $921 million for the six months to December 31. The company cites an aggressive cost-cutting program and $450m in savings on falling fuel prices. Revenues climbed 5% to $8.5 billion. Net profit was $688m, compared to $203m a year earlier, and above the $645.8m forecast by analysts.
Medical Channel acquires Medical Media
Medical Channel has acquired Medical Media, giving advertisers greater access to medical practices. The acquisition expands the digital-place-based media company’s network from 800 TV screens aimed at patients to include interactive touch screens aimed at health professionals in 750 medical practices. The TV screens reach a captured audience of 2.6 million people per month, with an average dwell time of 30 minutes.
CEO Nazar Musa says the screens provide a credible environment for health messages, with research showing consumers are more receptive to health-related messages in the health-related environment. He estimates the screens reach an estimated 6,000 doctors.
The acquisition means it is now Australia’s leading digital signage channel that directly targets health professionals. Medical Channel’s clients include the federal Department of Health, Blackmores, Novartis, Ramsay Health Care, Australian Hearing and Black Dog Institute.
Ogilvy appoints group chief marketing officer
Ogilvy & Mathers Asia Pacific has announced the appointment of David Mayo as group chief marketing officer.
Mayo will retain his current position as CEO for Bates CHI & Partners in the region, a sister agency network of Ogilvy & Mathers. He has previously led teams across accounts including Coca-Cola, The Economist and Diageo. He will continue this leadership in his current role across 37 offices in Asia Pacific.
Biggest box office week ever
Deadpool may be breaking records here in Australia, but it’s China that has just broken the greatest record of them all. The nation has smashed the record for the weekly movie ticket sales in a single territory taking in a massive $548 million.
Movies such as Kung Fu Panda 3 and The Mermaid and The Man were released for Chinese New Year, boosting the results.
Deadpool still dominates at the Australian box office, taking in $7.9m in its second week, and hitting a global total of $429m.
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