New COVID-19 campaign targets the young

Paige Murphy
By Paige Murphy | 18 August 2020
 

The federal government is targeting young people in a new campaign to stop the spread of COVID-19.

The campaign tells the story of young man who's mother is in the intensive care unit at the hospital with the virus after contracting it from him. 

The young man was asymptomatic and didn't know he had caught the virus from his friend Tom who thought he "just had a cold".

Tom caught it from a girl named Sophie who thought she just had "a sniffle".

"We all had COVID and didn't know it," the young man says.

"We can't change that, but we can all change what we do in the future."

The ad finishes with a call to action for young people to be COVIDsafe, wash their hands, maintain a safe distance, stay home if sick and get a test.

The message comes as people in their 20s continue to contract the highest rate of COVID-19 and the number of tests being taken continues to drop.

The 30-second ad will run across a range of different media.

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