Neuro Testing: Volkswagen Tiguan
Bronze Lion, Film
Volkswagen | Tiguan 'Cross Country' | DDB Sydney
* Based on testing of 2,500 TV commercials worldwide, Neuro
Insight's target for 'Peak Memory' encoding for a TV ad is an indexed
0.70. The common range for most brain activity is 0.30 to 0.70.
* Memory Detail (red line) represents activity on the left side of
the brain and captures how 'micro' details of an ad are being taken in.
Memory Global (blue line) is what is occurring on the right side of the
brain and represents how bigger-picture impressions are being received –
branding, music and landscapes, for example.
Follow @AdNews on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au
latest comments
| 3:12PM |
"Right, like that place wasn't mad enough with only one of them there....Nice job Gents, great to see some coll..." Gerard Liddy on Great Scot! The story o... |
| 2:07PM |
"for a collective hallucination to take grip you need a emotional bond that is not tenuous -- content versus im..." silvana on OPINION: Why content marketi... |
| 1:50PM |
"I get where you are coming from Michael, but the facts are that server-side all that is known is that a page o..." John Grono on Waste not, want not: Is o... |
