Mindshare has won the media account for weight loss group Jenny Craig following a competitive pitch.
The agency will handle Jenny Craig’s offline and TV media planning and buying.
Chris Solomon, managing director of Mindshare Melbourne: “Using data to inform successful strategies for our clients is a crucial pillar at Mindshare.
"We know that Jenny Craig is a brand that believes in having a plan, and driving results, and we’re excited to work with the team to achieve that ambition.
"The TV and Connected TV landscape is evolving fast and we are proud to be bringing our market leading connected TV and CTV approach to benefit Jenny Craig in Australia and New Zealand.”
Jenny Craig marketer Rachel Kosmala: “We loved the progressive data-led approach put forward by Mindshare to help us drive growth.
"The team impressed us by demonstrating advanced analytics capabilities paired with strategic media thinking and an exceptional approach to TV that will help us optimise our marketing investment. We’re excited to work with a modern strategic media agency that shares our ambitions to drive results.”
Mindshare's recent wins include University of Melbourne and Click Frenzy.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.