Full-service agency Mediahub has appointed Linda Fagerlund to the newly created role of chief strategy officer, Australia and New Zealand.
This is first significant hire since the agency restructured.
Fagerlund, responsible for delivering Mediahub’s trans-Tasman strategic support for key clients, also joins the senior leadership team.
She brings more than 15 years of diverse strategy experience to the role, which includes media, creative agencies and the publisher side, including Leo Burnett and News Corp.
Most recently, she was head of brand marketing at dentsu and held CSO roles at dentsu media and Carat. Before that, she was national head of strategy at Spark Foundry.
Fagerlund will drive the full funnel comms strategy for Mediahub including content and marketing. Based in Sydney, she will also work across Mediahub’s other ANZ offices including Perth, Auckland and Christchurch, as part of its JV with Attivo Group.
Mediahub ANZ CEO Sue Squillace said Fagerlund’s unique blend of strategy, product and marcomms experience, garnered from leading integrated strategy, content and marketing teams across both media and creative, aligns perfectly with Mediahub’s ethos to invest in top talent and maintain its position as an industry leader.
“Strategy and innovation underpin the success of the agency, and it is essential that exceptional talent leads Mediahub’s strategic offering: someone with an outstanding commitment to drive growth and create meaningful impact in the ever-evolving media landscape,” she said.
“Linda is one of those rare 'unicorns' in strategy who can straddle media and creative strategic planning but also bring additional skills around social and content plus trade marketing and communications to the table. Her strategic expertise will be critical for deploying Mediahub’s go-to-market strategy since we reimagined the agency’s offering last year."
Fagerlund said the team at Mediahub have a "best of both worlds" offering as a boutique full-service agency.
"Backed by the scale and deep capabilities of the IPG network, which is a strategist’s dream in accelerating great work, creativity and innovation for brands. I can’t wait to get stuck in and contribute to the agency’s continued success across Australia and New Zealand," she said.
Fagerlund has been recognised on several industry power lists and has won multiple awards for her strategic work. She’s a passionate advocate for DEI and has been a contributor to panel discussions as a host and speaker both internally in her organisations and within the broader industry.
Reporting directly to Squillace, her appointment is effective immediately.
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