MediaCom has retained fund manager Trilogy Funds after a competitive pitch for their investor and adviser focused paid media.
Trilogy Funds, established over 23 years ago, specialises in income-focused property-based funds and non-bank lending for the construction and development sector.
MediaCom has been on performance focused digital journey with the fund manager since late 2018.
The new remit will see the agency continue to lead media planning and buying strategy for investor and financial adviser audiences but will expand to include an end-to-end process creative platform which will be activated across media and then measured/optimised against business objectives.
Kellie Dawson, managing director: “We focused on continuing to improve Trilogy Funds’ performance metrics while simultaneously driving growth by further increasing awareness among potential investors and financial advisers of the Trilogy
Funds brand.
"I’m beyond proud of our team as our strategy demonstrating comprehensive understanding of the category, strong relationships, smarts, and the work of the MediaCom Creative Systems team lead to our reappointment”.
Trilogy Funds Head of Marketing Paula Lammey: “With support from the MediaCom team, we’re looking forward to
delivering strong results for the business from our paid media activity."
Yaron Farizon, CEO MediaCom AUNZ: “Winning new business is fantastic but retaining a client is extra special. I’m looking forward to continuing and broadening our successful partnership with Trilogy Funds.”
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