Interpublic’s Mediabrands Content Studio (MBCS) has partnered with LADbible Group for content co-creation opportunities to engage Australian youth audiences.
The partnership, will unlocking local video production, UGC content and licensing, talent and event extensions based on client and campaign needs to MBCS and agency partner clients.
Angélica Naranjo, MBCS head of original and integrated content, said the studio has built its reputation producing work that authentically connects brands with audiences through partnerships with publishers, rights holders and talent,
“Our new LADbible Group partnership will build on the great work we already deliver to clients and partners locally and we are thrilled to be partnering with the team," says Naranjo.
Rachel Hall, LADbible Group head of sales, said attention metrics are becoming increasingly important.
"We plan to not only deliver high impact, brand-lifting campaigns through this partnership, but also prove the power of effective organic social planning and buying when targeting youth audiences," says Hall.
"MBCS has identified the need for more content-led partnerships, and we’re delighted to join them in support of this ambition.”
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