Loop Media, an independent Melbourne media and marketing agency, has undergone a rebrand to reflect a greater understanding of what its core customers - the Australian family-owned business - want from a media agency.
Loop Media collaborated with design agency Around Creative and communication specialist Molly Wescott to create its new brand. The rebrand includes a new logo, website, and marketing materials.
Loop Media's new branding reflects its commitment to simplifying media solutions and maximising value for clients, as well as the value that is realised in media outputs, results and ultimately the marketing dollars of these businesses.
Andrew Catchlove, MD of Loop Media, said modern media and marketing can be needlessly complex in both service fees and strategies.
"At Loop Media, we have shaped our offering from a customer-in standpoint rather than product-out in an effort to better service our core customer," said Catchlove.
"We want to be the leader in providing Australian family businesses with a simple, comprehensive media solution that maximises the value of their marketing dollars."
Sam Reynolds, founder of Around Creative, said the inspiration behind the design was to not be too literal with the name 'Loop'.
"Instead, I wanted the loop to be subtle and the design to focus more on communication," said Reynolds. "The final design effectively communicates Loop Media's values and culture, giving them a fresh and modern look that aligns with their new brand message 'Media made simple, value made visible'."
Wescott said from day one, it was clear that Catchlove and the team at Loop Media are truly passionate about helping Aussie businesses."
"Andrew's marketing insights and strong understanding of the media landscape, combined with Sam's creative expertise, were fundamental in helping me to authentically communicate Loop's message."
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