Automotive media agency McKenzie Partners has launched a new marketing platform for the automotive industry called TRAFFK.
The platform's technology crawls and indexes live inventory listings and distributes them across all major digital channels.
“The inventory specific approach has long been the unicorn of automotive digital marketing,” McKenzie Partners chief commercial officer Sam Buchanan says.
“Only due to recent advancements in AI has this been made achievable. It has already exceeded all expectations across new and used vehicles, shortening the path to purchase by mirroring the way people search for cars.”
The TRAFFK platform has delivered improvements across search, display and social.
On average, clients have experienced a 42% increase in clicks, a 315% boost in impression share and a 31% reduction in cost per click.
McKenzie Partners has worked with its partners in North America to launch the technology in Australia.
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