Matt Rossi, a former head of brand marketing at Canva marketer, has left digital healthcare clinic group Eucalyptus as head of growth to start a media buying service, Oodle.
The venture offers media strategy and buying for growth brands.
One of Oodle’s value-add services will be working closely with in-house teams to develop campaign tooling and measurement expertise.
Oodle has already picked up fellow startup stable mates Hnry, Spriggy and Koh as founding clients.
“Brand advertising shouldn’t be so opaque," said Rossi.
"It’s arguably the single biggest lever to grow brands, but it’s also the lever with the most barriers in front of it. From inconsistent pricing to unreliable measurement and bespoke creative.
"Oodle is offering something different. We’re demystifying the industry and empowering brands to scale into brand channels with confidence.
"We believe effective brand media drives incremental conversions whilst improving brand metrics in the process. We care about media that works, and we know how to put plans together that drive growth."
James Fuller, Hnry co-founder and CEO said the no-fluff, results-oriented approach is a refreshing change in an industry known for doing deals and moving on.
"We know we’re in safe hands as we continue to scale Hnry’s increasingly sophisticated channel mix with Oodle," said Fuller
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