Marketers frustrated by career progression: study

Rachael Micallef
By Rachael Micallef | 3 February 2016

A UK survey has found that marketers are frustrated by their career progression, with two out of five not believing their employer gives them scope for career advancement.

The study, by UK trade publication Marketing Week, found that 68% of marketers felt career progression was “very important”, but only 14% felt their employer does “very well” at offering opportunities. 

Forty-two percent believe their employer doesn’t give enough scope for career progression, but 44% believe their employer is “fairly” good at pushing advancement.

In addition, the study found that 55% of marketers are happy in their roles but 26% are unhappy and 82%plan to leave their job within three years.

Marketing Week also found that the gender pay gap continues to be a problem in the UK marketing sector.

It notes: “though it is difficult to find divergent opinions here, there are signs that marketing’s continued failure to address the gender pay gap is having a detrimental effect.

“Men continue to earn significantly more, with an average salary of £42,303 compared to £35,005 for women. That means men earn an extra 21%, equivalent to an additional £7,298 per year. Men earned 21% more than women on average last year too, which shows that the pay gap has not improved over the past 12 months.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.

comments powered by Disqus