M&C Saatchi Sydney has profited from its relationship with influential chief marketing officer Andy Lark to nab global creative duties for cloud accounting software client Xero.
The agency has been appointed to develop both strategy and creative for Xero in each of its regional markets, including the US, UK, and New Zealand, from the Sydney office.
CMO for Xero, Lark, was with Commonwealth Bank when its account was handed to M&C Saatchi in February 2012.
M&C oversaw the rebrand of Commonwealth Bank to CommBank, including the 'Can' brand platform.
“I know firsthand just how adept M&C Saatchi is in delivering fantastic business outcomes. What’s really impressive is how they have continually evolved to be the most progressive player, with the best talent, in the industry,” Lark said.
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