Lizzie Young, the APAC CEO and global growth officer for WeAre8, has left the company after less than two years.
She has confirmed the departure but has not revealed her next move.
Joining in July 2022 as the CEO of Australia, her role was elevated a year ago to take on global responsibilities.
Danika Johnston, who joined the company as chief commercial officer in June 2022, has been promoted to MD of Australia.
Johnston said WeAre8 has an incredible team in the country.
"They are passionate and smart and I look forward to running with them as we scale this business quickly. It’s an exciting time," she said.
"We are most certainly at that point where we are pivoting from startup to scale up. I look forward to building on the success we have already had working with some of the biggest brands in this market, the advertising commercial support to our business from day one, has always impressed and excited me.
"I’m looking forward to continued success with our advertisers and agency partners and also our content and media partners to drive exceptional results and engagement for their communities. We have built an incredible and safe platform, world-first digital technology and audience engagement metrics that are hard to ignore. In true start-up form, we are sprinting not running, but it’s such an exciting time."
At the time of her hiring, Young told AdNews that when she saw the platform and its capability, and how much impact it could drive for the planet and for people and causes that matter, she was "really inspired".
“I felt like this was a way of using my 23 years in the more traditional media sector to make an impact," Young said.
Before her WeAre8 role, Young was at Nine Entertainment for close to 12 years, serving as the MD of local markets and group marketing.
WeAre8 is a London-based sustainable advertising platform that pays users to watch ads. People using the WeAre8 app can choose to watch opt-in brand videos and receive payments into their 8Wallet to either keep or pay it forward to charity partners directly through the app.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.