SCA's LiSTNR has introduced AdTech Hub to build deeper partnerships with agencies and brands by offering commercial opportunities in digital audio.
LiSTNR’s AdTech Hub’s ‘big three bets’ include increased personalisation and targeting, extensive dynamic creative optimisation and an Australian based CDP and first party data clean room solutions and services.
This suite leverages LiSTNR’s owned and operated model with its user base of 1.8 million-plus listeners.
SCA chief commercial officer Seb Rennie, said LiSTNR’s new and advanced LiSTNR AdTech Hub brings together the massive reach and audience of digital audio across LiSTNR’s owned and partner brands, without geographic boundaries.
"LiSTNR’s AdTech Hub will enable the measurement of every campaign’s ROI across an unrivalled audio ecosystem," he said.
“This will ensure our advertiser’s budgets go further, and engage more people, more effectively. It is a game-changer for the audio industry, business owners, marketers and media agencies.”
Executive head of LiSTNR commercial Olly Newton, said when it comes to advertising to digital audiences in 2024, times have never been more challenging for brands.
"As the industry adapts to the discontinuation of third-party cookies, advertisers must explore alternative privacy-preserving data solutions to anticipate the evolving digital landscape," he said.
"LiSTNR’s new app, along with its new AdTech Hub and advanced technology capabilities and services, will offer a frictionless universe of advertising options that deliver ROI for brands and add value for advertisers and listeners.”
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