Lion Nathan has appointed Mark Martin, the former head of customer marketing and insights at GlaxoSmithKline, as national category manager.
Martin, who started in the role this week, will work on brands including XXXX, Toohey's New and Hahn Super Dry. He reports to Lion Nathan category planning and insights director Caspar Wright.
Prior to this last role at GSK, Martin was customer marketing manager. Before joining GSK, Martin was a business manager at Colgate Palmolive for five years.
Lion Nathan spent an estimated $28.9 million on main media in the 12 months to June 2010 on beer brands, up from $22.4 million in the previous corresponding period, according to Nielsen.
Earlier this month Lion Nathan dropped Saatchi & Saatchi and Host and consolidated creative duties for its beer brands into BMF and Publicis Mojo.
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