Outdoor media company JCDecaux has won the tender to be the exclusive out-of-home advertising partner for Adelaide Railway Station.
The six-year exclusive contract positions JCDecaux as the railway outdoor media company, with a rail advertising solution of five-city metro presence in South Australia, WA, Victoria, NSW and Queensland.
CEO Steve O’Connor: “Adelaide Railway Station is an important, historical local landmark and one of the CBD’s busiest destinations for commuters, city workers and tourists alike.
"It’s a privilege to be awarded this opportunity in what has just recently been named Australia’s most liveable city, at such an iconic location at the heart of public transport in Adelaide.”
JCDecaux has been providing advertising solutions in Adelaide Railway Station since 2015.
This extended agreement with the Department of Infrastructure and Transport will see JCDecaux continue its full motion audio and video XTrackTV screen presence, as well as install new digital small format screens across the station. All new digital assets will be available to buy programmatically.
More than 230,000 people travel through Adelaide Railway Station each week.
JCDecaux is the only out-of-home media provider to offer a national rail solution to clients with a five-city metro presence in South Australia, WA, Victoria, NSW and Queensland.
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