James Warburton, appointed CEO of Seven West Media last week, is on the lookout for acquisitions to fuel growth.
He acknowledges that 2019 was a tough year in the economy and advertising markets which impacted Seven West
The company today posted a statutory loss of $444.48 million for the year to June as Seven West Media wrote down the value of its television licences and mastheads.
But Warburton is upbeat.
“We have incredibly strong assets, and our focus moving forward is to speed up the rate of transformation while exploring opportunities for growth in our core and adjacent markets," he says.
“We will revitalise our entertainment programming, creating momentum to engage heartland Australia and enrich the demographic mix, ensuring we are the most relevant and exciting offer to advertisers.
“We will sharpen our focus on being a high-performance audience and sales led organisation, and we will redefine our working practices, becoming more efficient and effective and making savings which do not impact on ratings.
“We will be a hunter and explore M&A opportunities in both traditional media and nontraditional adjacencies that are positive for our shareholders.”
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