Independent agency Bastion has appointed Jacqueline Archer as CEO of Bastion Films.
Archer was most recently national head of broadcast and content at Wunderman Thompson Australia. Her breadth of experience includes working at the Nine Network, Mighty Nice, M&C Saatchi Group’s former, specialist retail arm 1440, and at SBS Australia.
In her new role, she will lead the film and video production arm of the business and create a 360-production delivery offering for clients.
Bastion global CEO Jack Watts says Archer produces world-class work.
“Our clients’ content and production needs are vast, from cinema-quality film to stop-motion animation and graphics. All of which needs to be delivered faster than ever before, and at the moment, completely unconventionally,” Watts says.
“This is what Jackie does. The answer is 'yes' before you have finished the question and the standard of excellence Jackie sets is incredibly high. That’s what you need in production, world-class work, delivered without strings attached."
Archer gained her production experience over more than 25 years in roles across agencies, network television, production management, product design, post production, branding, VFX and animation. She also runs the Screen Producers Facebook page, a group of more than 6,000 producers
“I live, eat, and breathe production. Some call it madness; I call it passion,” Archer says.
Archer says being a part of the Bastion umbrella, across multiple platforms and media channels, is an advantage.
“I chose Bastion because of its leadership strength, breadth of expertise and its independence. Production is being asked to be more agile than ever before – and that is what independents like Bastion do best.
“Couple that with being a part of the largest independent agency in Australia, I’m excited to deliver for clients with agility and creative excellence – without being constrained by the red tape that slows down the production process and delivery offerings of a lot of our competitors,” Archer says.
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