More than 13.8 million people aged 14+ used a career website or app in February, according to today’s Ipsos iris data, Australia’s digital audience measurement currency endorsed by IAB Australia.
While this was on par with January, the time spent on careers sites and apps increased significantly compared to last month, up +14.9% per person.
People aged 25-39 are driving the increase, spending 1.3 hours per month on career websites and apps.
Energy supplier/utilities was the fastest growing category in February, rising by 5.2% compared to January, as Australians sought out deals on providers. The events and attractions category rose by 2.4% with the music events sub-category jumping 68% compared to the previous month as Taylor Swift interest spiked again.
As children returned to schools and young people to universities, the average time spent online in the Education category increased by 15.5%.
Key political news events, such as Barnaby Joyce’s fitness to remain in politics, the stage three tax cuts redesign, the prospect of interest rate cuts, and former Prime Minister Scott Morrison’s final day in politics, drove the consumption of news in February.
Other news stories such as the ongoing wars in Gaza and the Ukraine, the Victorian storms, the murders of Luke Davies and Jessie Baird and missing mother Samantha Murphy, the Grammy Awards and NFL Superbowl, also received strong interest.
The News brands’ ranking during February 2024 by online audience size.
Ipsos iris, showed the most consumed website and app categories in February were search engines (21.3 million), social networking (21.3 million), technology (21.3 million), retail and commerce (21 million) and entertainment (20.9 million).
More than 20.6 million people used a news website or app in February, reaching 96.3% of online Australians aged 14+.
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