This is a free excerpt from the new AdNews Monthly cover feature. To read the full article download a digital version of AdNews or subscribe to the premium print edition here.
Multiculturalism has been in the spotlight politically with the alt-right becoming ever more vocal in Brexit, Trump and One Nation. The issue also reared its head in advertising. Australia has come a long way from “football, meat pies, kangaroos and Holden cars” in its advertising, but there’s still a way to go to address cultural diversity, with two-thirds of the population speaking a language other than English at home. AdNews investigates how much ‘whitewashing’ is still happening across our diverse, cultural landscape and the business case for change.
“Many marketers are still living in a bubble, little realising that we are living in the Asian Century, and the fastest growing GDPs today are China and India which also contribute enormous migration to Australia,” MultiConnexions CEO and co-founder, Sheba Nandkeolyar said.
"It feels like the bigger corporations are taking it on. It feels like now is the time people will really embrace diversity in the work," The Monkeys founder Scott Nowell said.
Want more? To read the full article download a digital version of AdNews or subscribe to the premium print edition here.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.