Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles andcompanies across the buzzing industry.
Josh Fitzgerald: national sales manager at Revolution360
Time in current role/time at the company:
Coming up to 4 years in June
How would you describe what the company does?
We sell out-of-home advertising space focusing on urban and inner city environment nationally. We specialise in street posters, murals and experiential formats.
What do you do day-to-day?
My role involves providing effective advertising solutions to our clients, developing and managing the sales team, and building out our long term business strategy but most of my day is spent putting out fires to be honest!
Define your job in one word:
Rewarding.
I got into marketing/advertising/media/tech because:
I wasn’t smart enough for accounting, not creative enough for a creative agency, not savvy enough for tech so I landed in media sales and haven’t looked back!
What’s the biggest challenge you face in your role?
Having the ability to operate in an increasingly fast paced and time poor industry. As a growing but challenger brand, it can be difficult to educate the market on the features and benefits of our assets and to stay top of mind when it comes to briefing out-of-home.
What’s the biggest industry-wide challenge you’d like to see tackled?
Looking at examples of campaigns in the out-of-home space globally, I’d like to see the industry address the strict government regulations we abide by locally. The over reaching rules we operate within really hampers creative capabilities. While public safety is paramount, some of the extraordinary innovation we’ve seen overseas, proves that we can push the boundaries in a way that doesn’t intrude on the public space or put people at risk.
Notable campaigns you have worked on:
We specialise in out-of-the-box campaigns so there’s a lot to choose from but interactive street poster campaigns have stood out to me. Whether it’s motion sensor speakers that played Snoop Dogg to passers by for 19 Crimes wine, or a motion sensor machine that released bubbles to pedestrians as they walked past to promote Dare’s sparkling water iced coffee, seeing people engage in these kind of fun executions will always stand out in my mind.
Who has been a great mentor to you and why?
Don Draper – for demonstrating how NOT to act while working in advertising.
Words of advice for someone wanting a job like yours?
Be consistent and persistent. Keep showing up, doing the work and don’t be afraid of rejection.
If I wasn't doing this for a living, I'd be:
A street poster installer
My mantra is:
Fortune favours the brave.
My favourite advert is:
“1984” by Apple promoting the Macintosh computer. It only ran once 39 years ago and is still talked about to this day – doesn’t get much better recall than that! https://www.youtube.com/watch?v=VtvjbmoDx-I
Music and TV streaming habits. What do you subscribe to?
Too many. Especially since it takes half an hour of scrolling through multiple services for my wife and I to decide on what to watch.
Tell us one thing people at work don’t know about you?
My golf game is not as good as I led them to believe.
In five years' time I'll be:
Five years older and hopefully wiser.
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