Independent media agencies launch radio ad campaign with ARN

Paige Murphy
By Paige Murphy | 4 August 2020
(L-R) Dan O'Brien, Sam Buchanan, Dominic Pearman, Nick Behr, Ant Colreavy

National, not for profit industry association, the Independent Media Agencies of Australia (IMAA), has launched its first radio advertising campaign in partnership with ARN to promote the benefits of independent media agencies to businesses.

The radio campaign will launch across the ARN network today, which includes the KIIS and Pure Gold networks.

It aims to promote the IMAA and the benefits of working with its members to businesses that tune into the ARN network.

The ad says:

“If your business could use some support, the IMAA - Independent Media Agencies of Australia - is here to help. The IMAA is a body of advertising professionals formed by the most respected independent media agencies in Australia. We offer expertise and leadership across all media, and an unwavering commitment to your business’s success. That's why thousands of companies have already worked with IMAA members. Learn more at”

The IMAA says ARN donated the airtime to help independent media agencies get "front and centre" for businesses looking to work with Australian-owned companies.

“We are so thrilled to partner with ARN to launch our first national advertising campaign that will help promote our members and the independent sector’s skills to a large business audience,” the IMAA says.

ARN chief commercial officer Pete Whitehead says the radio network "wholeheartedly" supports the mission of the IMAA in working with local businesses, particularly during this this tough economic crisis.

“Aligned with the IMAA vision, we are focused on delivering access to a team of specialists across all parts of our business to help local businesses achieve great outcomes," Whitehead says.

"We’re proud to deliver a radio campaign that clearly promotes the benefits and expertise that Australian owned and operated independent media agencies offer to their clients.”

The radio campaign will run for two weeks nationally and was produced in-house at ARN.

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