I'm a marketer, get me out of here!

25 November 2014

Australian marketers are an ambitious bunch. So ambitious, in fact, that 85% of those working in the sector are looking to switch jobs next year - for the most part, to fuel their own career progression.

In an Australia-specific survey issued this morning by recruitment consultants Robert Walters, it comes to light that half of those surveyed are looking to exit their current roles within the next three months.

Lack of job satisfaction, interestingly, doesn’t come into play. First and foremost, those looking to move wish to further their careers, or secondly, command a better salary. A better work/life balance has also been cited as one of the primary motivators.

Only 15% of those in the sector said that they are happy in their current position and won’t be seeking to switch in the next 12 months.

58% of those questioned said they are expecting a salary increase this year, but of that 58% the overwhelming majority said that the increase would only be 1-3% in line with inflation.

The survey also points to a growing demand for skilled workforce in digital and accordingly, most salary increases will be prevalent in that particular area.

Finally, a very high proportion – 70% - of those who took part say they are not expecting any form of bonus. Fittingly, only 27% of those interviewed said they received one last year. 

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