Renee Hyde, group managing director at Howatson+Company, says the independent agency has 100% pay parity.
Howatson+Company was assessed with a median base salary gender pay gap of 25.4% (total remuneration 25.5%) in the Workplace Gender Equality Agency (WGEA) data.
Some companies across industries have complained that the data did not give an accurate representation of gender pay equality.
WGEA says the data is a key driver for employer action to speed progress to close the gender pay gap in Australia.
Hyde at Howatson+Company told AdNews the agency's strategy is a deliberate approach to rebalance a century of under-representation of females in advertising.
"As has been widely reported, the gender pay gap does not mean men are paid more than women," Hyde said.
"At Howatson+Company, men and women have 100% pay parity, informed by role and experience banding within that role. This has been true since our origination.
"Our reported ‘gap’ of 25.4% reflects a conscious decision to actively promote and recruit women to achieve more pathways in under represented roles, such as the creative department and technology (88% of all promotions awarded to women), and specialist programs to return more women from maternity leave (with industry leading benefits such as super continuity and full time pay for part time work)."
"We employ more women (56%), have more women in executive roles (61%) and since our inception have retained 91.2% of females."
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