Alternative asset manager La Trobe Financial has named Hotglue as its official Australian digital media agency partner, after a competitive pitch process.
Hotglue will deliver the brand’s always-on digital media strategy, planning and buying. The Hotglue team has expanded to 55 staff in recent months off the back of several client wins and organic growth. Hotglue was awarded the business in February and started in March.
“We're thrilled to announce that Hotglue has been appointed to the La Trobe Financial digital media account," said Nick Smith, Co-founder, Hotglue.
"We are excited to partner with Australia’s Premier alternative asset manager to achieve their ambitious goal of reaching $30 billion in assets under management by FY27.
"Hotglue's data-driven approach and focus on providing best-in-class digital media strategy, planning and buying will be instrumental in driving brand awareness, engagement, and ultimately, growth for La Trobe Financial."
Annie Sestito, SVP, chief people & marketing officer, La Trobe Financial, said she was delighted to partner with Hotglue on this important pillar of marketing strategy.
"Their deep expertise and combined professional and collaborative approach has been second to none," she said.
"We have seen immediate results from this partnership.”
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