MELBOURNE: Honda Australia has launched a viral marketing campaign to promote its Honda Jazz vehicle.
The campaign includes four short films under the tagline - "Fits anything you can imagine" - which aim to demonstrate how much you can fit into the Jazz's trunk.
"The fundamental product truth about the Jazz is undeniable - it is a small car with an incredibly spacious interior," DTDigital planning director, Alex Campbell, said.
The films have been placed on a website, with no mainstream media buy. The activity invites viewers to comment on the films and suggest what they might like to see packed into the Jazz.
"We wanted to take the stuff that our audience already talks about online and become part of that conversation," DTDigital creative director, Adam Morris, said.
"And we wanted to enable them to participate in the campaign and create content."
Click here to view the campaign.
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