Jazz packing
| Advertiser: | Honda |
| Creative Agency: | DTDigital |
| Added: | 28 July 2010 |
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Creative director: Adam Morris
Art director: Jason Deacon
Copywriter: Emma Park
Honda has unveiled an online integrated campaign for their Jazz model with a dedicated website and four videos.
The campaign uses four videos to comically demonstrate how much you can fit into a Jazz by testing out the tagline "Fits anything you can imagine".
The digital campaign also invites consumers to share what they would like to see fit into a Jazz to enter a competition to win a car.
Click here to see the "Rap" video.
Click here to see the "Massive" video.
Click here to see the "Ninja" video.
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Two Cents: Not so trendy
My favourite game at this time of year is sitting in a meeting and watching keenly as each person in the room competes to be the first to mention one of these new trends.
